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shawnturner
19th May 2017, 11:59 PM
You can blame the subliminal advertising chaos on James Vicary. In the 1950s, Vicary claimed to boost concession sales at a movie theater by flashing “Eat Popcorn” and “Drink Coke” during a movie.

Long story short: his claim was a hoax.

Despite Vicary’s confession, the damage was done. People became scared that mind control was possible, and the hoax gave advertising a bad rap.

Since then, people have been on the lookout for suspicious ads containing subliminal messages.
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